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Committee of the Whole/Documents/Bike to Work Week 2012 Yearbook Excerpts
Appendix

Bike to Work Week 2012 Yearbook Excerpts

March 11, 2013Pages 76–782 sections

Statistical summary from the 2012 Greater Victoria Bike to Work Week yearbook.

4 PUBLIC PARTICIPATION
Over 7,000 cyclists took part660 teams participatingEvent dates: May 28th - June 3rd, 2012

Greater Victoria Bike to Work Society 2012 Yearbook

Bike to Work week

May 28th. - June 3rd. 2012

Cover of the yearbook featuring participants and cyclists gathered at an event station under a white tent near a bridge.
Cover of the yearbook featuring participants and cyclists gathered at an event station under a white tent near a bridge.
Page 76–78

FACTS & FIGURES

660 teams, and over 7,000 cyclists (including 880 'newbies') took part in this year's event, almost doubling participation since 2003.

Surveys indicate the following:

  • 55% male
  • 45% female (national average: 24% female)
  • 75% aged 35 - 59 years
  • majority are professionals who choose to cycle for fitness/lifestyle reasons.
Photo of a woman riding a bicycle with a basket and wearing a helmet.
Photo of a woman riding a bicycle with a basket and wearing a helmet.
Photo of a group of diverse participants in cycling gear standing together.
Photo of a group of diverse participants in cycling gear standing together.

Yearly number of participating new cyclists Greater Victoria

Year New Cyclists (Approximate)
1998 50
1999 100
2000 180
2001 450
2002 450
2003 580
2004 800
2005 900
2006 800
2007 1,180
2008 580
2009 1,000
2010 820
2011 880
2012 880

Yearly number of teams participating Greater Victoria

Year Teams (Approximate)
1998 25
1999 60
2000 110
2001 160
2002 230
2003 280
2004 330
2005 500
2006 580
2007 550
2008 650
2009 630
2010 640
2011 620
2012 660

Total number of participating cyclists Greater Victoria

Year Total Cyclists (Approximate)
1998 1,100
1999 1,400
2000 2,200
2001 2,800
2002 3,500
2003 3,800
2004 5,500
2005 5,800
2006 5,500
2007 6,200
2008 6,800
2009 7,500
2010 6,500
2011 7,800
2012 7,800

Bike to Work Week: Impact on the change process...

Stages of behavioural change: Adopting commuter cycling as a life-style choice

1. Puts choice in front of public

  • Creates community presence
  • Raises visibility, awareness & status
  • Readies some to begin considering
  • Option not on radar screen...
    • Public unaware and indifferent
    • Content with status quo
    • 42% ride at times for recreation

2. Brings option to workplace

  • Sponsors teams
  • Promotes benefits
  • Mobilizes opinion leaders
  • Thinking about it...
    • Responds to appeal
    • Weighs pros and cons
    • Influenced by peers

3. Invites them to try it now

  • Makes it fun, easy and accessible
  • Adds prizes and recognizes effort
  • Models feasibility
  • Tries it out - starts habit...
    • Alters perceptions & attitudes
    • Likes benefits wants to continue
    • Lapses tries again next year

4. Helps them acquire the habit

  • Reinforces direction of change
  • Provides skills training
  • Hosts workshops
  • Adopts the habit...
    • Rides more and extends season
    • Develops skills and confidence
    • Internalizes choice

5. Enlists them as champions

  • Partners with employers
  • Sponsors courses
  • Trains instructors
  • Adopts it as life-style choice
    • Frequent cycle commuter.
    • Benefits reinforce habit.
    • Champions activity to others.
Page 76–78
Extracted from: 2013 03 11 Committee of the Whole Agenda