Appendix
Storefront Signage Standards: Horizontal Alternative
July 15, 2014Page 871 section
Visual standards and specifications for the proposed Ashley Furniture HomeStore signage.
Internally illuminated channel lettersLexan faces and aluminum returns
Storefront Signage Standards: Horizontal Alternative
The horizontal logo is used in an instance where the “House” logo doesn’t maximize signage square footage. It’s use is limited to this application only.
- Specifications Presented on Building’s Elevation Drawing
- Internally Illuminated Channel Letters are individually mounted to building's elevation
- Triangle Logo Piece: .150" Lexan Face #2119 Orange
- Ashley & Furniture: .188" Plex Faces #2037 Yellow
- Letter Backs: .040 Routed Aluminum Pre-Finished Heron Blue
- Logo Piece & Furniture: 5" Standard Aluminum Returns from .040 Pre-Finished Heron Blue
- Ashley: 8" Aluminum Returns from .040 Pre-Finished Heron Blue
- Trim-cap: 1" Dark Blue Jewelite On ALL Letters & Logo
- HomeStore: 5" Standard Aluminum Returns from .040 Pre-Finished Heron Blue with .188" Plex Faces #7328 White
- Neon: Internally Lit with 15mm White 6500 Neon
- Power: Remote Mount 30 or 60MA Transformers. 120 Volt.
- Letters: Inside of letters sprayed with Star Bright Enhancement Paint
- ®: Pin Mounted 1/8" Painted White Aluminum w/ 3M 3630-36 Blue Trim & R
- Email your signage to brandidentity@ashleyfurniture.com for approval before manufacture and installation
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Extracted from: 2014 07 15 Council Agenda