TEMPORARY SIGN PERMIT - 1900 WATKISS WAY
Report regarding an application for a temporary sign permit for a real estate project at 1900 Watkiss Way.
TOWN OF VIEW ROYAL COUNCIL REPORT
TO: Council DATE: January 15, 2015 FROM: James Davison MCIP RPP, Planner MEETING DATE: January 20, 2015
TEMPORARY SIGN PERMIT – 1900 WATKISS WAY
RECOMMENDATION
THAT Council approve a temporary sign permit for two free-standing real estate advertising signs as presented in the January 15, 2015 report from the Planner.
CHIEF ADMINISTRATIVE OFFICER’S COMMENTS
I concur with the recommendation.
DIRECTOR OF DEVELOPMENT SERVICES’ COMMENTS
I concur with the recommendation.
PURPOSE OF REPORT
To present Council with information pertaining to an application for two temporary free-standing advertising signs for the purpose of real estate advertising at 1900 Watkiss Way.
BACKGROUND
The applicant is proposing two temporary free-standing real estate advertising signs on the property. The buildings on the site are currently under construction. The signs consist of a rendering of the finished development on the site (see attached) with some sales information added. Temporary signs are permitted for a 12-month period and extensions are subject to staff approval.
ISSUES AND ANALYSIS
The applicant has submitted the following in support of their application:
- Site Plan showing proposed location of the sign – applicant – November 2014
- Sketch of the sign framing and dimensions – applicant – November 2014
- Illustration of the sign content – applicant – November 2014
There are two proposed signs (4' by 8') or ~1.2m by ~2.4m, joined at an obtuse angle and placed facing the Watkiss Way and Talcott Rd intersection on a free-standing frame which will be 12' tall. There will be 8' clearance below the sign.
The two signs exceed the allowable bylaw-exempt size for a Real Estate sign in Sign Zone 2 (1.5m² permitted, 5.8m² proposed) and as such require a temporary sign permit. The permitted term for the temporary sign will be 12 months, after which a renewal will required and subject to staff approval.
The sign sizes are consistent with many temporary real estate signs recently approved by Council. The impact to properties near the property will be minimal, given the size, content and directional nature of the signs. There are no buildings along Watkiss or Talcott which would have a view of the signs.
REGULATORY AND POLICY CONSIDERATIONS
Staff is currently working on updating sign regulations for the Town. Staff is interested in creating more useful sign regulations which reflect contemporary sign requirements and standards and which are consistent with the Form & Character guidelines within the Official Community Plan. Staff will be consulting with the development industry to determine standard sizes for commercial real estate advertising signs. Staff wishes to ensure that there is a balance between what is commercially available and standard, against what the Town considers to be an acceptable visual impact for temporary signs.
RECOMMENDATION
THAT Council approve a temporary sign permit for two free-standing real estate advertising signs as presented in the January 15, 2015 report from the Planner.
SUBMITTED BY James Davison, MCIP RPP, Planner
REVIEWED BY Kim Anema, CAO
Attachments
- Subject Property Map
- Subject Property Orthophoto
- Site Plan showing proposed location of the sign – applicant – January 15, 2015
- Sketch of the sign framing and dimensions – applicant – November 2014
- Illustrations of the sign content – applicant – November 2014
Document Images
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