Project Summary-Revised: Parks Signage and Branding
A strategic project summary for implementing consistent park signage throughout the Town.
N-14R
Financial Plan 2018 – 2022
Project Summary-Revised
Priority: Strategic
Project Name: Parks Signage and Branding Reference Number: 2-2-11302-310 CC1175
Submitted by: Lindsay Chase, Director of Development Services
Executive Summary
An implementation item from the Parks Master Plan is to develop a consistent array of signage for parks.
Business problem and opportunity
The Town does not have consistent signage for parks. Some parks have wooden signs with park names carved into them, others use metal signs, and there is not a consistent signage that we use for way-finding within parks or communicating information like dog off leash areas, parks interpretation or heritage.
Proposed project objectives
Develop and implement consistent signage for the Town’s Park System. Consistent signage/branding within parks will contribute to the overall sense of place for the Town and provides a consistent visual identity for our parks.
This project also includes developing signs for View Royal and Portage Parks as a pilot project to begin plan implementation.
Business risks
Primary risk is a lack of consistent visual identity for View Royal’s park spaces, and as a result a less than cohesive parks system. And as we move to renew and replace signage, consistency with standards will likely reduce costs.
Proposed sources of funding
Capital: Casino Revenue
Costs and benefits
| Costs | FY1 | FY2 | FY3 | FY4 | FY5 | 5-year Total |
|---|---|---|---|---|---|---|
| Capital | 5,000 | 5,000 | ||||
| Operational | 0 | |||||
| Total | 5,000 | 0 | 0 | 0 | 0 | 5,000 |
| Benefits | |
|---|---|
| Tangible | Increase visual identity |
| Intangible | Stronger sense of place and identity |
Recommendation
THAT the Committee recommend the 2018-2022 Financial Plan include the parks signage project to be funded by Casino revenue.