DEVELOPMENT VARIANCE PERMIT 2016/04 - #130-23 Helmcken Road

TOWN OF VIEW ROYAL Planning & Development Report

TO: Committee of the Whole DATE: April 6, 2016 FROM: J. Chow, Senior Planner MEETING DATE: April 12, 2016 FILE NO.: 3090-20-2016/04

DEVELOPMENT VARIANCE PERMIT 2016/04 #130-23 Helmcken Road

RECOMMENDATION: That the April 6, 2016 report from the Senior Planner titled "Development Permit Variance Application 2016/04 - #130-23 Helmcken Road" be received.

CHIEF ADMINISTRATIVE OFFICER’S COMMENTS: I concur with the recommendation.

DIRECTOR OF DEVELOPMENT SERVICES’ COMMENTS: I concur with the recommendation.

PURPOSE OF REPORT:

The purpose of this report is to introduce a development variance permit application to permit an additional fascia sign for Unit #130-23 Helmcken Road (Cascadia Liquor Store) at Eagle Creek Village shopping centre.

PROPOSAL:

Land Use Bylaw 1990, No. 35 permits one fascia sign and one logo sign per wall associated with each business on this property. The request is to permit one additional fascia sign as shown in Attachment 4 because Unit #130 occupies six storefronts. The proposed additional fascia sign would face the interior of the shopping centre opposite Quality Foods as shown in Attachment 3.

ANALYSIS:

There are two main issues for this development variance permit application: a) Is the requested variance supportable? b) What are the next steps for Council consideration of the application?

A. Is the requested variance supportable? The applicant outlines the rationale for the request in Attachment 2. The application can be supported for several reasons:

1. The Cascadia Liquor Store is a large retail unit that occupies six storefronts on the west face of the building. Section 50 (2) of Land Use Bylaw 1990, No. 35 allows one fascia sign per wall associated with each business. If the variance is approved, there would be two fascia signs over six storefronts, which is less overall signage than if each storefront was a separate retail unit.
2. From a form and character perspective, the additional fascia sign would be in keeping with the character of the overall development and is not expected to be visually obtrusive as shown in Attachments 4 and 5. The location, size, materials and illumination of the proposed logo sign in addition to the permitted one fascia and one logo sign would be consistent with the comprehensive sign plan in Development Permit 2013/04 amended.

B. Next Steps Pending any changes or the receipt of any additional relevant information that may be requested by Committee of the Whole arising from this report, Council may consider the application at an upcoming meeting following notification of residents and owners of nearby properties as required by the Local Government Act and Development Procedures Bylaw No. 730, 2009. Given that the proposal is straightforward and no offsite impacts are expected, notification has been conducted in advance for the April 19, 2016 Council meeting in anticipation of the store’s opening.

RECOMMENDATION: That the April 6, 2016 report from the Senior Planner titled "Development Permit Variance Application 2016/04 - #130-23 Helmcken Road" be received.

SUBMITTED BY: Jeff Chow, MCIP, RPP, Senior Planner

REVIEWED BY: Lindsay Chase, MCIP, RPP, Director of Development Services