View Royal Public Market Options Study Project Summary

Partnership: Royal Roads University (RRU) and the Town of View Royal

Purpose: This project engages senior Bachelor of Business Administration students specializing in Innovation and Sustainability to assess the feasibility of establishing a public market in View Royal. The goal is to identify opportunities for a unique, viable, and community-focused market that supports local farmers, producers, and artisans.

Project Overview: Over a four-week period between March 15 and April 9, 2027, a class of 12–15 undergraduate students will work in teams to analyze community input, research comparable markets, engage stakeholders, and evaluate potential municipal sites for a public market in View Royal.

Value to View Royal: The project provides evidence-based analysis, innovative ideas, and actionable recommendations to inform decision-making on a potential public market. It also offers access to diverse student perspectives, research insights, and community-informed planning at no financial cost to the municipality.

Key Activities:

View Royal will collect community survey data to identify needs, preferences, and opportunities.
Students will research and interview market operators and subject matter experts to identify best practices and gaps.
Evaluation of potential sites using defined criteria and on-site observations.

Deliverables:

'What We Heard' report summarizing community input and key insights.
Cost-benefit analysis and feasibility assessment of potential locations.
Final presentations and Options Report with recommendations.

Key Dates:

Project launch with View Royal presentation in mid-March 2027.
Mid-point check-in and feedback session in early April 2027.
Final student presentations April 7 or 8, 2027.
Final deliverables to View Royal on April 12, 2027.