OUR MISSION

Capital Bike is Greater Victoria’s leading full-service cycling organization. We have over 28 years of experience delivering cycling services, education, and encouragement programs in the region. Our mission is to create a community where active transportation is a safe, healthy, and fun everyday activity.

EVENT DESCRIPTION

Go By Bike Week (GBBW), previously Bike to Work Week, is an annual celebration of cycling! GBBW encourages everyone to give cycling a try for one week. To encourage riders, GBBW organizes rides, challenges, Celebration Stations along busy cycling routes, and hundreds of prizes!

For 28 Years, GBBW has changed lives. It has helped define Greater Victoria as a destination region with a vibrant cycling culture and economy. We have celebrated with over 120,000 participants and introduced over 16,000 people to riding. With an annual participation between 8,000-10,000 people, it is one of the biggest free events in the region!

One of Victoria’s highest-visibility events, GBBW is an unparalleled opportunity to share your brand through direct marketing, digital marketing, t-shirts, our Celebration Stations, as well as individual and team challenges.

WHO WE ARE

Capital Bike is a not-for-profit Society with 5 full-time staff, 2 part-time staff, 17 Bike Skills Instructors, and hundreds of volunteers who fuel our work.

You are invited to sponsor the 28th annual Greater Victoria Go By Bike Weeks! Spring Event: May 30th to June 5th Fall Event: October 3rd to 9th

GBBW 2021 Results

Spring

In 2021, Go By Bike Week was a blast! On hiatus since 2019 due to COVID, we created a hugely successful virtual and self-directed event. Participants returned in pre-pandemic numbers and gave immensely positive feedback!

We focused on activities that enriched peoples’ knowledge of their neighbourhood by exploring local businesses and riding with friends and family. We expanded our Neighbourhood Rides, Photo Challenge, and Sticker Challenge programs, and our first Sticker Challenge title sponsor, Monk Office, saw a 25% increase in business participation!

Fall

Fall of 2021 saw the return of in-person Celebration Stations. We were one of few organizations granted permission due to our excellent communicable disease safety plan. Fall featured 14 Celebration Stations with thousands of attendees. We also hosted new activities such as a webinar with an internationally known author, the first Capital Bike Kids Ride at the Tour de Victoria, and the first Reconciliation Day Ride (in partnership with Victoria Orange Shirt Day and Songhees First Nation).

Participants and sponsors raved about the fun, engaging, and meaningful activities. We engaged workplaces, friends, and families in team challenges, supported local businesses, and promoted new services.

Most importantly, we made people smile.

“I bought a bike specifically to use for Go By Bike Week and it really motivated to get out of the house after work. I've now kept up the routine and am really proud of myself!” -Anonymous

Reconcilliation Day ride

2021 Participant Demographics

8,159 Registered Participants

• Female: 51%
• Male: 48%
• Another Gender Identity: 1%

Highest Level of Education Completed

• High School: ~11%
• Trade School: ~8%
• Certificate: ~7%
• Diploma: ~11%
• Undergraduate: ~29%
• Graduate Degree: ~20%
• PhD: ~5%

Participant Age

• < 20: ~3%
• 20-29: ~20%
• 30-39: ~25%
• 40-49: ~16%
• 50-59: ~19%
• 60-69: ~14%
• 70+: ~3%

Participant Household Income

• $0-40k: 22%
• $40-60k: 17%
• $60-80k: 17%
• $80-100k: 13%
• $100-150k: 18%
• $150-200k: 7%
• $200k+: 6%

2021 Brand Impression Highlights

• Approximately 2000 people attended Celebration Stations during fall Go By Bike Week
• Thousands of people walking and driving saw the sponsor posters, banners and tents
• 500–2,000 impressions PLUS hundreds of interactive engagement opportunities per station
• Estimated 430,000 impressions from over 850 t-shirts community members wear year-round

2022 Marketing Impact

• Estimated 10,000 registered participants
• Participation in more than 420 workplaces in Greater Victoria
• Over 13,000 direct contacts
• Over 1M marketing impressions
• Estimated 4,500 Celebration Station visits

Sponsorship Benefits

Your organization will experience cause-related marketing benefits such as:

• increased visibility in the community
• increased customer / brand loyalty
• tangible GHG reduction
• enhanced company image
• positive media coverage

Workplace Benefits

• meaningful team building in the workplace
• measurable greenhouse gas emissions reductions
• leadership opportunities
• demonstrable employee health and wellness improvements
• COVID-19 workplace moral booster

“My 2-year-old son participated in his first Go By Bike Week in his front carrier . . . Biking with mom is so much fun! . . . We have more play time together sharing high fives, fist pumps and quick kisses. It's a proud mama moment in our morning routine.” -L. L. & J. L.

Marketing and Activation Opportunities

We have a variety of opportunities for brand engagement ranging from logo placement to strategic integrated campaigns for both community and corporate sponsors. The following tables outline the benefits available to different sponsorship levels. We are happy to collaborate with you to develop a mix of benefits and opportunities that best suit your marketing goals.

Corporate Sponsorship Tiers

Community Sponsorship Tiers

*must notify or tag us to have your content shared

“I discovered many places and cycling routes I was not aware existed. I learned of several places/businesses I plan to take my family and friends when they visit.” -Anonymous

Become a Prize Sponsor

In-Kind Contributions that Excite and Inspire

WHAT TO GIVE?

Things you think participants would be stoked to win! E.g. bikes, bike accessories, maintenance tools, gift cards, massage voucher, food & drink, the list goes on!

WHY DONATE PRIZES?

Prizes are the heart and soul of GBBW. The potential of winning an amazing prize is what motivates the vast majority of our participants.

Your prize contribution is fantastic exposure for your business. It is a great way to build brand recognition and goodwill. Your business will be associated with one of the oldest, positive, and most-loved events on the Island.

BENEFITS

The total value of your prize donation will correspond to the Community Sponsorship Benefits Tiers.

Deadlines for Sponsorship

To partner in one or both of our events, please note the following deadlines:

Spring GBBW (May 30- June 5)

• Corporate Sponsor Deadline: March 31st
• Community Sponsor Deadline: April 11th

Fall GBBW (October 3-9)

• Corporate Sponsor Deadline: August 19th
• Community Sponsor Deadline: August 19th

For more information, please contact: Jordan Glowicki, Events Manager at Capital Bike jordan.glowicki@capitalbike.ca (250) 920-5775

Capital Bike 1034 Hillside Avenue Victoria V8T 2A5 250 920 5775 info@capitalbike.ca capitalbike.ca

We work and ride on the unseeded territories of the Lekwungen and W̱SÁNEĆ nations.

Sponsorship Placement Examples

Connecting People

Connecting Community