Project Summary-Revised: Parks Signage and Branding

Project Summary-Revised

Project Name: Parks Signage and Branding Financial Plan: 2019 – 2023 Priority: Strategic Project Numbers: 1-2-05100-615 510-21, 2-2-11302-310 CC1175

Submitted by: Lindsay Chase, Director of Development Services

Executive Summary

An implementation item from the Parks Master Plan is to develop a consistent array of signage for parks.

Business problem and opportunity

The Town does not have consistent signage for parks. Some parks have wooden signs with park names carved into them, others use metal signs, and there is not a consistent signage that we use for way-finding within parks or communicating information like dog off leash areas, parks interpretation or heritage.

Proposed project objectives

Develop and implement consistent signage for the Town’s Park System. Consistent signage/branding within parks will contribute to the overall sense of place for the Town and provides a consistent visual identity for our parks. Development of templates for various types of signage is proposed (park name, wayfinding, point of interest, heritage, natural systems). The development of templates includes engaging a graphic designer to produce templates.

This project also includes developing signs for View Royal and Portage Parks as a pilot project to begin plan implementation.

Business risks

Primary risk is a lack of consistent visual identity for View Royal’s park spaces, and as a result a less than cohesive parks system. And as we move to renew and replace signage, consistency with standards will likely reduce costs.

Proposed sources of funding

Casino Revenue

Costs and benefits

Costs

Benefits

Recommendation

THAT the Committee recommend the 2019-2023 Financial Plan include the parks signage project to be funded by Casino revenue.