Presentation: Helmcken Road Trestle – Mural Design Selection
A PowerPoint presentation summarizing the mural selection process, public engagement results, evaluation criteria, and feedback from stakeholders like RCMP and ICBC.
BACKGROUND:
May 2023 Public engagement with 771 responses

| Rank | Options |
|---|---|
| 1 | Trees/forest |
| 2 | Craigflower Creek |
| 3 | Children at study and play |
| 4 | Waterfront/ocean/harbour |
| 5 | Coast Salish/First Nations |
| 6 | Heritage (e.g. E & N Railway, First Nations vill) |
| 7 | Multi-modal transportation/active transporta |
| 8 | Map of View Royal highlighting notable place |
| 9 | View Royal's three sailboats logo |
CALL TO ARTISTS:
To:
- BC Alliance for Arts & Culture
- ArtsVictoria.ca
- City of Victoria Mural Roster Artists
- Victoria Native Friendship Centre
- First People’s Cultural Council
- Town’s website
- Artists identified by ICF, Consultant and through theme selection process
Closed July 10, 9 submissions received
EVALUATION CRITERIA & REVIEW:
- Background experience
- Quality of work
- Adherence to theme
- Artistic merit
- Objectives
- Safety
- Certifications
- Longevity/suitability
5 met evaluation criteria, of these, 2 did not meet Purchasing Policy, safety and/or maintenance requirements
Left with J. Campbell, C. Elder and J. Bradbury submissions
Review by Arts Consultant, Staff, RCMP, ICBC, ICF & CDAC
REVIEW FEEDBACK:
RCMP
- J. Campbell and C. Elder submissions viewed as comparable from safety perspective
- For J. Campbell’s, suggest locomotive move to northwest side
- J. Bradbury’s submission could be distracting for drivers
ICBC
- Avoid glossy anti-graffiti coating (due to reflectivity)
- Add add’l “crosswalk ahead” warning sign for northbound approach
- Near crosswalk, artists have demonstrated simple palette to mitigate camouflaging and used lighter colour to help enhance contrast with pedestrians
- For J. Campbell’s, suggest locomotive move to northwest side
REVIEW FEEDBACK – cont’d:
ICF
- Preferred J. Campbell submission due to inclusion of locomotive, indicative of the corridor
- For J. Campbell’s, suggest locomotive move to northwest side
- Noted J. Bradbury’s submission could be an issue for maintenance and safety
CDAC
- Discussed visual contrast and design simplicity for safety, maintenance, sun damage, and trains being potentially divisive issue
- Support for both J. Campbell and C. Elder submissions, but with stronger preference for C. Elder’s submission
- Noted J. Bradbury’s submission could be an issue for maintenance and pedestrian visibility
REVIEW FEEDBACK – cont’d:
- Jesse Campbell – 60
- Collin Elder – 58
- Jean Bradbury – 57



Jesse Campbell
South East Side

Jesse Campbell
North West Side
Note: The locomotive could be moved from the South East wall to this North West wall should RCMP or ICBC have safety concerns for drivers exiting the traffic circle.

Jesse Campbell
Notes:
- Experienced with multi surfaced outdoor murals in major mural festivals.
- Local Métis artist.
- Attended View Royal school through the Home Learners Link program in grade 8.
- 2010 worked as team member on the Unity Wall / Breakwater – 400ft mural.
- Morgan Macaullay assistant painter, also worked on the View Royal Elementary Mural.

Collin Elder
South East Side

Collin Elder
North West Side

Collin Elder
Notes:
- Experienced with multi surfaced outdoor murals in major mural festivals.
- Organized mural festivals in Fernwood and Esquimalt.
- Local Artist

Jean Bradbury
South East Side
Depicts a Garry Oak and arbutus forest. An understory of camas meadow and many other species of plants and animals will be included , after consultation with local botanists.
Small creatures , blossoms, mushrooms and butterflies will be included at the eyelevel of a child.

Jean Bradbury
North West Side
Depicts a west coast rainforest including big leaf maple, Western red cedar, Douglas fir, hemlock and alder. Understory plants and animals will be included after consultation with local botanists.

Jean Bradbury
Notes:
- Experienced with large murals projects in Canada and Internationally
- Complex outdoor panel layered murals.
- Bowen Island resident.
- Broad colour palette potentially problematic for long term maintenance.

RECOMMENDATION:
THAT the mural design submitted by Jesse Campbell in response to the “Call to Artists” issued June 26, 2023 be selected for the public art acquisition mural project for the Helmcken Road trestle (N-093).
