Attachment 2. Applicant Letter - Urban Sign Inc.

Attachment 2. Applicant Letter

Tel: 250.708.0220 Email: sales@urbansign.ca
798 Fairview Rd, Unit 5, Victoria, BC V9A 5V1

c/o View Royal Town Hall

45 View Royal Avenue, Victoria BC V9B 1A6
Email: mayorandcouncil@viewroyal.ca
Tel: 250-479-6800

Mayor David Screech & Council
1256 Burnside Road West, Victoria BC V8Z 1N8
Email: mayorscreech@viewroyal.ca
Cell: 250-812-2782

February 29, 2016

Re: Variance request for Bosley’s Pet Valu, Eagle Creek Village

Dear Mayor Screech & Council,

The Bosley’s Pet Valu storefront signage in Eagle Creek Village, View Royal will consist of illuminated channel letters mounted on routed aluminum faces with individual illuminating copy. All three sections of the continuous sign will be theme matching to make up the corporate logo.

The owners have leased 3 storefronts and wish to have balanced storefront signage as they cannot centre two signs into the three unit frontage. Granting this variance will eliminate gaps in the storefront signage and enable the row of stores in general to look fully rented. We believe granting this variance will contribute to the success of this business are by:

• Raising the awareness of a new store in area
• 1st impressions are everything
• Storefront balanced aesthetically
• Keep in line with new corporate image

The owner therefore, with all due respect, requests a variance be granted allowing them to have three theme matching storefront signs in a row making one continuous storefront.

Sincerely,

Kevin Grolley, Director of Construction
Pet Valu
130 Royal Crest Court | Markham, ON L3R 0A1
T. 905-946-1200 ext. 3414 | F. 905-946-0658
hsiller@petvalu.com | www.petvalu.com